eTail Deutschland 2021

09 - 11 March, 2021

The InterContinental Berlin

+44 (0) 207 368 9573

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FOCUS DAY - 9th March, 2020

12:00 pm - 1:00 pm Registration & Networking Lunch

After lunch, delegates will tailor their on-site experience to their most pressing needs, with the option to attend case studies, small interactive working groups, and pre-arranged 1-2-1 meetings with leading solution providers.

Delivering Great CX for Customer Retention

1:00 pm - 1:10 pm Chairperson’s Opening Address

Achim Himmelreich

Vice President
BVDW

1:10 pm - 1:30 pm CONVERSATIONAL COMMERCE: Hey Google, what is next in voice commerce? (Online Presentation)

Joerg Heinemann, Head of Innovation & Digitalisation at Otto Group

Joerg Heinemann

Head of Innovation & Digitalisation
Otto Group

1:30 pm - 1:50 pm MARKETING IN CHINA: How Influencer marketing in China differs to wester world's

Pascal Volz

Managing Director, Fischer
Appelt

1:50 pm - 2:05 pm KEYNOTE– ADVANCE ANALYTICS PIONEER: Scaling AI: How to bring AI into production on a global scale and deliver a strategic portfolio of data products that matches organization-wide business objectives

Dr. Alexander Borek, Global Head of Data, Analytics & AI at Volkswagen Financial Services

Dr. Alexander Borek

Global Head of Data, Analytics & AI
Volkswagen Financial Services

2:05 pm - 2:40 pm Increasing the AI footprint in your organization Panel Discussion: How can you implement AI and ML to gain better insights that enable you to send more personalised messages to each individual customer at the ideal time?

  • Assessing the main challenges of working with AI and how retailers can make sure is properly integrated with the existing technologies in house to make  it successful
  • What are the critical success factors retailers should look out for when planning to implement AI in their business? 
  • How to create campaigns aligned with your marketing goals achieving truly relevant messages at scale and increase your revenue targets
  • How to tackle with the inability to consolidate, analyse and act on customer data not having the full view of the customers that is making customer’s fatigue rises

Achim Himmelreich

Vice President
BVDW

Sébastien Foucaud, Chief Data Officer at HRS Group

Sébastien Foucaud

Chief Data Officer
HRS Group

Dr. Alexander Borek, Global Head of Data, Analytics & AI at Volkswagen Financial Services

Dr. Alexander Borek

Global Head of Data, Analytics & AI
Volkswagen Financial Services

Florian Bonnet, Head of Product at Zizoo

Florian Bonnet

Head of Product
Zizoo

  • Listen to a 10 minute innovation pitch!

Nicolo Viegener, Business Advisor at Metapack

Nicolo Viegener

Business Advisor
Metapack

Colm Roche

Regional Director Central Europe
Reputation.com

Philippe Take, Co-Founder at Gpredictive

Philippe Take

Co-Founder
Gpredictive

Manuel Faza, Sales Director at Gpredictive GmbH

Manuel Faza

Sales Director
Gpredictive GmbH

Julian Hillig

Head of Market Development EMEA
Dynamic Yield

3:00 pm - 3:30 pm Refreshment Break

3:30 pm - 4:50 pm Meet The Providers: Evaluate the latest offerings that will help you to increase your customer lifetime value

Break into groups of 8 buy side and spend time with each provider on roundtables to engage in an open Q&A discussion with your peers. Each roundtable lasts 15 minutes


Colm Roche

Regional Director Central Europe
Reputation.com

Manuel Faza, Sales Director at Gpredictive GmbH

Manuel Faza

Sales Director
Gpredictive GmbH

Julian Hillig

Head of Market Development EMEA
Dynamic Yield

4:50 pm - 5:50 pm eTail Germany Summit Welcome Drinks Reception