Will Penson

Will Penson is the VP of Solutions Engineering at Conviva, where he has spent 12 years building global pre-sales and customer success organizations. Throughout his career, Will has collaborated with some of the world's largest D2C businesses, including Disney, Sky, ITV, DAZN, Sling, and Zee, helping them understand how user experience, engagement, and conversion drive business success. In addition to his leadership in pre-sales and customer success, Will has held Product Management and GTM Strategy roles, shaping Conviva’s approach to product performance and customer impact. A recognized industry expert, he is a regular speaker at conferences and webinars, covering product performance best practices and big data technology trends. He also actively contributes to the industry, co-chairing and participating in working groups at organizations such as the SVTA and DTG. Before joining Conviva, Will held Sales, Pre-Sales, Technical Account Management, and Product Management roles at KIT digital (now Piksel) and Kyte, where he gained deep expertise in video technology and streaming solutions. Will holds an MEng degree in Mechanical Engineering with Business Management from King’s College London.