Vesselina Markova

Vesselina Markova is leading the Brand Partnerships Team for E-Commerce & Multi-Channel at TikTok. Together with her team they consult brands on how to achieve their business goals by successfully using TikTok's advertising solutions with a special focus on performance driven marketing. Prior to joining TikTok Vesselina worked for Google, and consulted agencies and their clients on their digital marketing strategy. Thanks to her experience in multiple digital marketing disciplines (CRM, Affiliate, E-Mail, Display, SEA, etc.) she gained a holistic view on marketing and understands how each channel can make an impact.