Roel van Gasselt is founder of Zizzz - sleep natural the leading online brand for sustainable bedding in Switzerland. It all started with a baby sleeping bag with bio cotton and Swisswool filling he created to improve his daughter’s sleep in 2012. He left his banking job and decided that it was his mission make people sleep in a healthier and sustainable way. By focusing on direct b2c internet sales the brand delivers premium sustainable bedding at the price of conventional premium bedding. Switzerland is the main market, but the brand also sells in Germany, Austria, Spain, France, Belgium and the Netherlands.
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