Johannes Montag

Since he successfully set up his first online shop in 2004, the e-commerce fever has never left Johannes. For more than 16 years now, the digitalisation of sales and marketing has been his passion. After 15 years in the sporting goods sector, he switched to the fashion industry in 2021. Since then, he has taken on the challenging task of leading the renowned German leather goods company PICARD into the digital future, where he oversees the e-commerce department. As a specialist in the verticalisation of sales, Johannes is working to make the 95-year-old company a digital pioneer.