Frederic Knaudt

Frederic Knaudt is co-founder of Picnic in Germany. Picnic started in the Netherlands, where it quickly became the fastest growing and by now the largest online supermarket. In 2018, Picnic took its first expansion step towards Germany, the supposedly toughest consumer market for groceries in Europe. The team in Germany managed to prove that the Germans are in fact extremely enthusiastic about online grocery shopping. After only 6 months active in a new city, about 25% of households are already registered at Picnic.