Dr. Chun Chen

Chun is an expert in digital marketing and Ecommerce with international experience. Her expertise lies in digital advertising, social media, influencer, online customer experience, performance marketing, Ecommerce, marketplaces, omni-channel, with data-driven mindset. She has led several Ecommerce projects for brands in China and in Switzerland with proven successful sales records. Thanks to her experience in China as journalist and consultant as well as in Switzerland with Swatch Group in Ecommerce and digital marketing for the global markets, Chun owns a profound knowledge in the global digital world, such as Google, Facebook, Amazon as well as Baidu, WeChat, Alibaba. She manages them in a well-balanced approach with the understanding of both environments. Together with her fluent Chinese, English, German and French, Chun is an international digital marketer with global thinking. Chun holds a PhD degree in communication science with a focus on digital media from University of Zürich.