Clara Haslauer

As Country Marketing Performance Leader, Clara is responsible for the entirety of marketing performance within IKEA Austria- from KPI setting to conclusive insights, data collection to dashboard building, third to zero party data, spreadsheets to marketing automation - Clara makes sure IKEA understands the customer and reacts to their changing needs and expectations. In addition it is her responsibility to future-proof the MarTech stack of IKEA AT to ensure optimal performance in the everchanging ecosystem.