Boris Prondzinski

In his current role as Managing Director of Media-Saturn Marketing, Boris Prondzinski is responsible for the retail media business/retail marketing for MediaMarktSaturn and is now expanding the business across Europe together with Torsten Ahlers. Previously, he joined the Hamburg-based media company Weischer.Media as a data expert and expanded the newly created Data Strategy & New Business unit. As a pioneer, Prondzinski helped establish Otto Group Media as a 100 percent retail media subsidiary of the Otto Group very early on in 2014. In 2019, he also founded a data alliance between the Otto Group and the Ströer Group, the joint venture OS Data Solutions.