Why we Sponsor eTail
At eTail Germany, we spoke to Tim Niemann, Head of Marketing at LEAP Digital Marketing GmbH, to see why they chose to sponsor.
Why did you choose to sponsor eTail Germany?
Tim: This is the first time we have sponsored eTail Germany. We are very selective in which events we sponsor; we take a lot of data into account because we have a particular target group, and want to make 100% sure that we spend our time well and don’t waste the delegate's time if we’re not the right partner for them. But, getting the attendee data beforehand was very helpful, as it helped us assert that this is a perfect place for us to be. It’s our first time, but it most definitely will not be our last.
How have you found the quality of delegates?
Tim: We’ve met a very good flow of decision-makers. One of the most important things for us is that we talk to the right people, because if we don’t, it will only extend our communication & sales cycle. By going straight to the decision maker here, it means our sales cycle could take 100 days instead of 200 days, which is great and made it an easy decision for us to want to be here.
How have you found the networking opportunities?
Tim: We’ve enjoyed the networking opportunities so far. We have a very smart booth placement next to the barista stand, allowing us to speak to people who come by. Generally, it’s been very nice. Everyone has been in a great mood and easy to engage with.
Have you attended any of the sessions?
Tim: I have; I’m trying to understand what’s happening within the industry and what other sponsors are doing. We’re looking to see what we can learn and improve what we are doing. We’re always looking for ways to improve; I spent most of my time looking at what’s resonating with people to improve the product we bring as a sponsor!
How would you rate the organisation of the event overall?
Tim: I’d probably give it a high eight, but when you think about a ten being almost unreachable. The communication from the event team has been great; when we had questions, everyone was super helpful, and we’ve been taken care of really well.
We’re grateful for the assistance from the eTail team, and compared to other events, I think you are light years ahead.
Will sponsoring have a positive impact on your business goals?
Tim: Yes, absolutely. Time will tell, but so far, the event has lived up to all our expectations in terms of quality, engagement, and networking, to the point where I am very confident without having seen the impact that this will have a positive impact on our business goals.
We’re thinking heavily about the next two to three weeks about follow-ups and appointments, and then looking at the data for the connect event. Because at this point, based on gut feeling and our first impressions, I’m very confident that we will see each other again very soon.
Would you say it is important to sponsor in the future?
Tim: We always want to do our homework, and it seems very unlikely that we won’t sponsor again, simply because you’ve done an excellent job assembling a super interesting audience.
I think the foundation that eTail has put in place for this event is specifically good for us and who we cater to. We have a specific target audience, only 10-15% of attendees at the usual big events. Whereas here, over 50% of the attendees are within our specific target market, so chances are we are going to be here next time.
If you’d like to join as a sponsor at eTail Germany, then get in touch and find out more about how you can get involved