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How Amazon, Pinterest and Nike are Achieving True Personalisation Through Generative AI

12/07/2023

While AI has indeed been used in retail for several years, it is the advancements in generative AI that are transforming the retail experience before our eyes, particularly in the realm of personalisation. In this article, we will delve into how generative AI is evolving the personalisation offerings of retailers, and how the biggest players in the industry are currently implementing the technology.