eTail Deutschland 2025 Blog

Take a look at the round up of eTail Germany 2024!

Sponsored by ChannelEngine, Constructor and DAC Group, the 2024 eTail Germany examines the challenges and innovations retailers are priortising this year.

Social media sells. There is no doubt about that. With the rise of platforms like Instagram and TikTok, eCommerce leaders are crafting an effective social media strategy to capture the hearts and wallets of customers. Adapting to trends while building a brand identity is a delicate balancing act and retailers are working hard to bridge this gap through innovative solutions. 

While AI has indeed been used in retail for several years, it is the advancements in generative AI that are transforming the retail experience before our eyes, particularly in the realm of personalisation. In this article, we will delve into how generative AI is evolving the personalisation offerings of retailers, and how the biggest players in the industry are currently implementing the technology.

The COVID-19 pandemic accelerated the trend towards online shopping as well as digital transformation in the eTail space. Some consumers, particularly in older age brackets, bought online for the first time during lockdowns, for example, because strict social distancing measures prevented them visiting physical stores.

We sat down with Laure Frank, Director eCommerce & Omnichannel at Manor AG to find out more about how data strategies are evolving. Here’s what she had to say…

We sat down with Tobias Gunzenhauser, CEO and Co-Founder at yamo to find out more about how leading brands are creating loyal customers. Here’s what he had to say…

We sat down with Martin Roulund Jakobsen, Head of Market Management, Ecommerce, EMEA for The Radisson Hotel Group to find out more about how personalisation is evolving. Here’s what he had to say…

Enhancing the customer experience and boosting sales through personalisation are goals that many in the retail sector are actively pursuing. However, only a few organisations are truly managing to accomplish this feat. A notable exception in recent years has been the sportswear maker Adidas.

Used to power headline-making technologies such as self-driving cars and preventative maintenance, Artificial Intelligence (AI) is emerging as one of the principal drivers in an automotive industry which has been experiencing variable fortunes in recent times. 

The German ecommerce retail sector is growing at an unstoppable pace, reaching a whopping US$70,345m in 2018. Demand has therefore grown exponentially, exacerbating competition amongst online retailers who feel pressured to constantly rethink their strategies and services. In this new changing digital landscape, what are the most important challenges German retailers face on a daily basis?

For years, friends and families have engaged in spirited debate about whether they’ll get Chinese or Indian food, and perhaps more crucially, who will make the dreaded phone call to place the order. Added to this is the convenience of being able to pay by card through the website, as well as obtaining food from vendors which don’t normally offer delivery.

Swedish fashion giant H&M has teamed up with the Chinese multinational e-commerce giant Alibaba to offer their fashion range in China via online marketplace, Tmall.

When it comes to creating an online business, it never pays to sit still for long. Award-winning online department store Digitec Galaxus knows this better than most, as is evidenced by its adventurous new product offerings.