While it may not be a familiar name, multi-brand company Otto Group is the second-biggest distance-selling company worldwide, currently worth in excess of €11bn. In terms of sales Otto Group are second only to Amazon, yet 50% of their business is done in Germany. Over the past 60 years they have established over 120 companies and brands in Europe, the United States and in Asia, focusing mostly on companies that are within the e-commerce and the paper sector, but also some tri-channel companies with actual retail activity.
Thilo discusses the biggest opportunity, but also the biggest challenge for Otto Group, conquering ecommerce coming from an entirely mail-order orientated background.
View the full interview below:
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