While it may not be a familiar name, multi-brand company Otto Group is the second-biggest distance-selling company worldwide, currently worth in excess of €11bn. In terms of sales Otto Group are second only to Amazon, yet 50% of their business is done in Germany. Over the past 60 years they have established over 120 companies and brands in Europe, the United States and in Asia, focusing mostly on companies that are within the e-commerce and the paper sector, but also some tri-channel companies with actual retail activity.
Thilo discusses the biggest opportunity, but also the biggest challenge for Otto Group, conquering ecommerce coming from an entirely mail-order orientated background.
View the full interview below:
About eTail Germany
eTail Germany is the is the premier online and multi-channel retail conference dedicated to supporting the growth of the retail industry taking place 18-20 March 2014 in Berlin, Germany.
Hear real insights and solutions and get up to date information on the latest technologies, lessons learned and opportunities that will be delivered in 100+ actionable lessons from more than 50 of Germanys online retail experts. Meet with your peers to move past the problem and find creditable solutions to your online challenges. Don't miss out on these unique networking and benchmarking opportunities that will help you optimise your ecommerce strategy!Download the AgendaDownload the Attendee List