In an interview with Robin Phillips, Director of E-Commerce at Waitrose, he explains what their short and long term goals are, including overcoming challenges as an omni-channel retailer. He also discusses the ways in which Waitrose can achieve this, such as investing into the right technology and implementing the right programmes of change.
View the full interview below:
About eTail Germany
eTail Germany is the is the premier online and multi-channel retail conference dedicated to supporting the growth of the retail industry taking place 18-20 March 2014 in Berlin, Germany.
Hear real insights and solutions and get up to date information on the latest technologies, lessons learned and opportunities that will be delivered in 100+ actionable lessons from more than 50 of Germanys online retail experts. Meet with your peers to move past the problem and find creditable solutions to your online challenges. Don't miss out on these unique networking and benchmarking opportunities that will help you optimise your ecommerce strategy!Download the AgendaDownload the Attendee List