2017 offers a huge opportunity for retailers – eCommerce revenue is growing immensely across Europe, and Germany in particular is a leader in this space. Not surprisingly - more than 75% of the German population are now regular internet shoppers!
Are you prepared for the changing eCommerce market?
By 2018, eCommerce sales are expected to rise by 34% in Germany bringing the total market to nearly €75 billion.
Germany is the second largest market in Europe, behind the UK, but with the most growth potential.
32% of eCommerce sales were mobile purchases in 2015, with 16% of sales coming from smartphones and 16% from tablet devices.
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2017 offers a huge opportunity for retailers – eCommerce revenue is growing rapidly across Europe, and Germany in particular is a leader in this space. More than 75% of the German population are now regular internet shoppers!
In fact, more than 47 million people in Germany ordered goods or services online last year according to Statistisches Bundesamt, the federal statistical office of Germany. In 2010 that number was 39 million, an increase of 20 percent.
As the biggest market in Europe in terms of population, internet use and total purchasing power, Germany offers major opportunities for international companies looking to participate in the domestic market. In Germany, almost 100 percent of 15 to 29 year olds are online, and accordingly constitute the most active internet consumer group.
The A.T. Kearney’s Global Retail eCommerce Index 2015 identified Germany as Europe’s second largest online market, behind the UK – but with almost triple the UK’s current growth potential.