Martin Tschopp, Vice President of eBay Germany, spoke at eTail on the growth of mobile technology and the future of online and offline commerce.
He discusses how the first retail evolution through the internet was at the end of the 90's when ecommerce became mainstream, but we are now entering the second revolution within the online trading world. The key to success, he says, is the seamless marriage between online and offline retail, whereby all channels are integrated.
View the full interview below:
About eTail Germany
eTail Germany is the is the premier online and multi-channel retail conference dedicated to supporting the growth of the retail industry taking place 18-20 March 2014 in Berlin, Germany.
Hear real insights and solutions and get up to date information on the latest technologies, lessons learned and opportunities that will be delivered in 100+ actionable lessons from more than 50 of Germanys online retail experts. Meet with your peers to move past the problem and find creditable solutions to your online challenges. Don't miss out on these unique networking and benchmarking opportunities that will help you optimise your ecommerce strategy!Download the AgendaDownload the Attendee List